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Perception Isn't Always Half the Battle; Sometimes It's the Entire Battle... In the marketing community, there is a struggle between two schools of thought. One school is focused on

An independent coffee shop may seem an unlikely place to uncover digital transformation, but a friend of mine owns one, and talking with her, I realized that no one can escape it. The

Snapchat is said to be in the late-stage process of acquiring mobile search and discovery app Vurb for $110 million. According to The Information, the purchase of Vurb will give the ephemeral messaging

Wynwood, an artsy district once plagued with creative entrepreneurs & hipsters quickly became plagued with an exotic illness, after 15 cases of the Zika Virus have been reported. Leading Wynwood real estate developer,

After a week of speculation, it has been officially announced that Walmart will acquire innovative ecommerce company #JetCom, for which it will pay $3 billion in cash. It’s a sweet deal for