Peter Loucks

How China is Rebuilding Trust in Media

China takes another leap forward in how news and life is consumed. While Americans lose trust in the media, the Chinese are turning to KOLs, or Key Opinion Leaders who provide news on

Influencer Brand Partnerships + The Law

Whether you’re endorsing a product as part of a new partnership with your favorite brand, or whether you’ve been using that brand for years and just now pushing the product, the

Dead or Alive ?

When it comes to print media, the popular assumption is that its dead, just around and you will hear people say things like digital killed print, print is dead or at best dying.